What is Mobile-First Indexing and how does SEO affect?
Do you know what is this Mobile-First Indexing? Why Google is giving more importance to this new SEO update. If you are a blogger or have your website then you should know about this Mobile-First Indexing topic. There is a lot coming in now that Google has recently included Mobile-First Indexing in its latest development to make the web more mobile friendly, o that these users can reflect the behaviour trends.
The number of day-to-day mobile users is increasing, if we compare it with desktop traffic. Over half of all internet users use smartphones and tablets to see something on the internet. This is because mobile or smartphones are more user-friendly. By the end of 2020, about 80% of the global internet traffic will keep coming from mobile. All of this know that Google has been paying a lot of importance to the mobile phones.
Mobile is the most demanded thing of nowadays. But due to the occurrence of only one mobile site, all your issues are not lost. Yes, we can not deny that mobile sites have now become a cornerstone content consumption and shopping. Now people are getting a better buy decision from mobile searches, which is increasing their buying intent. Now the matter arises whether our site is also ready for Google’s Mobile-First Indexing? Because if not, then in the coming time both of them will be back and forth in traffic and in the traffic.
So today I thought why you should give people some basic information about ” What is Mobile-First Indexing “, which will give you answers to all the questions arising in your mind. With this, I will also discuss some frequently asked questions on Mobile-First Indexing, which will completely clear all the things related to it. Then you will tell people about some of the SEO tricks that can make your site very mobile Friendly and prevent ranking from happening.
What is Mobile-First Indexing
The Mobile-First Indexing means a site which is very mobile friendly out of, users have the ease to view it from your mobile and especially why Google gives more quickly Index these sites. Considering the consumption of users, Google found that most users prefer browsing the Internet from their mobile. In this case, whatever site is more mobile friendly, they provide a better browsing experience to users. Therefore, Google also indexes such sites as quickly as possible. As well as ranking, your website’s mobile version holds more importance for Indexing.
If you monitor the crawl bot traffic of your site, you will find that traffic of Googlebot has increased significantly and cached versions of pages are often the mobile version of the page. This is called “Mobile-First” because it is not only a mobile-only index: For example, if a site does not have a mobile-friendly version, then the desktop site is also indexed. But due to lack of mobile-friendly experience, it significantly negatively impacts your site’s ranking, and in the site where there is a better mobile experience, it gives more rankings boost, even if the searchers are not doing it on the desktop.
You must be thinking that the phrase “Mobile-First” would be like a reference where the mobile version is being considered as the primary version of the website. So if your mobile and desktop versions are both the same – for an instance if you have optimized your content for mobile, and if you are using a responsive design – then these changes will have a big impact on your site’s performance Can not put in search results But this will clearly represent how Google is thinking about your website content and how it is prioritizing crawling and indexation more.
Remember that the desktop site was considered to be the only primary version (similar to a canonical URL) and the mobile site was seen as an ” alternate ” version in the case of a site. That’s why Google is encouraging webmasters to get a separate mobile site (m.domain.com) from which they can implement switchboard tags (this represents the existence of mobile URL version using a special rel = alternate tag) Of Google probably will not crawl and cache more mobile versions of your pages, but now display the direct mobile URL in mobile searchers.
The reason behind the primary version of the desktop version is that the desktop site can be prioritized by SEO and by marketing teams. At the same time, the website was treated on the basis of a comprehensive version, which used to contain full content, structured data markup, here flag (international tags), the majority of backlinks, etc. There is lighter content in the mobile version, and this can be done in the same level of markup and structure, but it can not be found in large amounts of backlinks and external attention.
Why was Mobile-First Indexing brought?
Google ‘s Mobile-First Indexing announcement is very big. This will keep changing our content creation and its optimization in the coming time. They will also change the view of using these containers.
But in the end, what is the biggest question and why was it brought?
A simple brief description of this, Google will index its website prior to indexing, or ranking it according to the evaluation and relevance of any website. Why?
That’s because, according to Google (as well as a lot of other studies), mobile traffic has surpassed the desktop traffic in Google.
As we know, Google’s entire business and foundation stand at a simple principle: Users should be provided with accurate information as soon as possible. For example, when you are searching for something like “Birds from the angle are found in India,” then the search engine will give you all the information in a well-curated form, too soon.
It means perfectly optimized images, with fast page speed, and such a formatting of text that the user should not have problems while reading it. For this reason, Google wants content to be fast and effective. To meet this demand, Google can not index only desktop sites where the majority of traffic comes from mobile. With this, the user experience will be very bad with search engines and they will be forced to search for other search engines, which Google will never want.
Say it in Google’s words:
” Regardless of our search index, you can index any websites and apps, but our algorithms will only give importance to the mobile version of a website. For the ranking of the site, understand the structured data in it. , And snippets from those pages will show up in search results. “
To do all of this, Google is constantly developing developments in its SERPs. With this, Google is making its platform more user-friendly.
But this is not a change which is called “mobile indexing”? Because Google is not solely switching to Mobile Indexing only. This means that it is only “Mobile-First” Indexing. This means that as a blogger you do not need to completely scrap or slacking the desktop version of your site.
You will know about the correct meaning of Mobile-First Indexing change
You should take particular care of the mobile version of your site. Because for now more algorithm, you have to optimize your site for more organic visits. But there is a good news that not all people need to make too many changes to their sites. Some sites will not have to make some changes as their site is perfectly well. It depends on the current architecture of your site, your site may be fine in this aspect.
So let us go ahead and learn how to do Mobile-First Indexing of your site.
What should I do for Mobile-First Indexing?
The first thing that you should understand is that you do not need to panic at all. That’s because these changes are currently in their initial roles, say, in the testing phase. Slowly this will only target these websites, which Google considers to be ready to accept this change. But even then it will not be affected too much. Starting as low as possible and starting with minimal impact.
According to Google, if your website is responsive or otherwise identical in desktop and mobile versions, then there is no need to do anything else or another way (in this it is assuming that you are happy with your current ranking Are).
With this, if your site is also a fully responsive site, you have to pay attention to whether your mobile page speed and loading time is okay or not. It will have to be much prioritized. Also, images and other dynamic elements will also have to be properly optimized for a better mobile experience. Note that in Mobile-First Indexing, the content that has been collapsed or hidden in tabs etc. will not be treated separately due to space limitations compared to visible content (which has already happened), That’s because this type of screen real estate management is considered as a better mobile practice.
If you have a separate mobile site, then you should check the things mentioned below:
- Content: Note that your mobile version should also contain high-quality, valuable content which is already hidden in your desktop site. It contains all text, videos, and images. Note that the format used in the mobile version is crawlable and indexable (such as alt-attributes used in images).
- Structured data: You should use the same structured data markup in both mobile and desktop versions of your site. URLs that are shown in mobile pages within structured data, it is necessary to have a mobile version of that URL. Also, do not add unnecessary structured data if it does not have any relevance to the specific content of your page.
- Metadata: Keep in mind that titles and meta descriptions should be both equals in all pages of both versions.
Note: – According to the official guidance, “equal” is given more importance, instead of “identical” – you can optimize your mobile titles even more, for shorter character counts, but keep in mind that there Include exactly the same information and relevant keywords.
- Hreflang: If you are using rel = hreflang for internationalization, then your mobile URLs’ hreflang annotations should always point to your country’s mobile version or language variants and, with the desktop URLs also point to desktop versions.
Note: – hreflang attribute always specifies the language of the linked document. These attributes are used only when the href attribute is set.
- Social metadata: Must include OpenGraph tags, Twitter cards, and other social metadata both in the mobile version and in the desktop version.
- Search Console verification: If you have verified your desktop site only in Google Search Console, then add the mobile version along with verifying it.
- App indexation: If you have an app indexation set up for your desktop site, then you should index your site’s mobile version along with the app association files.
- Server capacity: Ensure that your host servers can handle increased crawl rate. This is only applicable for sites where their mobile version is in another separate host, such as m.domain.com.)
- Switchboard tags: If you have mobile switchboard tags implemented now, then you do not need to change its implementation. Leave it the same.
- Keep in mind that you have correct rel = canonical and rel = alternate link elements within mobile and desktop versions.
Mobile-Responsive vs. Mobile-Friendly
Two very common solutions that people always use in their mobile websites are mobile-responsive and mobile-friendly sites. Although both are very similar, there are some major differences in both of these that negatively affect your SEO Mobile-First index if they are not used properly.
Mobile-responsive sites (or dynamic servings sites) include their primary content, including text, images, video, and other page elements, dynamically sync between desktop and mobile site. Google prefer more responsive web designs because these servers always allow the same HTML code to send all the devices.
Responsive sites virtually eliminate many common mobile user experience issues such as pinching, zooming, squinting, and all other annoying functions that you may have ever encountered while using mobile.
For example, you can not even see the image you want when you turn your mobile into landscape mode. This is a type of sign that this website is not mobile responsive.
In other, mobile-friendly sites, you can see issues related to many such common user experiences. Mobile-friendly sites allow your content to be dynamically changed when you are viewing it in a mobile browser. But this does not mean that your content is responsive. This means that you can not see the desktop version of that site in mobile. Rather you can only see a functional mobile site in which the page elements are still going to be affected.
In today’s time, many devices are coming in different shapes and sizes. In such a situation, it is not easy to make all the devices mobile friendly, because their size and ratios have to be kept in mind too. Whether it’s tablets, or mobile, smartphones, so many devices. Mobile-friendly is not the answer to all this.
According to Google, if your site is mobile-responsive, then you can go ahead with others in this Mobile-First Indexing. Congratulations to those whose sites are Mobile Responsive! Since you do not have to do any extra work, the only site has to be maintained, so that your content is dynamically updated perfectly mobile. But if you are using a mobile-friendly design, then you have to update the content according to which the score can be higher in the Mobile-First Indexing.
About Mobile-First Indexing Frequently Asked Questions:
Is mobile-pages being added to a separate mobile index in Mobile-First Indexing?
In Mobile-First Indexing, there is only one index (the one which Google is now using). Because of this, there is no new “Mobile-First” index generated in it, nor any other “mobile index” is created in it, where “desktop index” is still active. Rather it simply changes how to add content to the current index.
1 Is the Mobile-First Index live and affecting my site? If not, then how long will it start working?
Google just started Mobile-First Indexing according to a testing project. For this, he has made some selected sites part of this project. All these sites have been selected manually, by analyzing their sites and seeing their site structure, that too for certain specific keywords
But in the coming years, Mobile-First Indexing will be given more importance. That’s why Google has announced to all webmasters that make their sites mobile optimized as soon as possible so that they will get fired in the coming time.
2 Will Google only use my mobile site to determine the ranking of my site?
Mobile-First means that the mobile version of the site will be considered as a primary version when it comes to knowing the rankings of sites. But there are some situations where the desktop version is also considered, for example, if you do not have a mobile version of your site.
That’s why you are going to see quite a number of different results in the Google ranking in terms of mobile search results and desktop search results. Where Google first searched the desktop search results for ranking, he is still pushing mobile search results.
3 Will Google pay more attention to the ranking of the desktop site?
It is not a matter of whether Google and desktop site will pay attention to or not, but it is clear that more attention will be given to the mobile site than the desktop site. I think they will give preference to them according to the traffic. To say that if traffic is coming from mobile then the mobile version will be given importance. So if the desktop computer is coming then more attention will be given to the desktop site. Ranking will also be determined accordingly.
4 What if my site does not have a mobile version?
If you do not have a mobile version of your site and your desktop version is not too mobile-friendly, then your content will be indexed, but they will not be ranked better than other mobile-friendly websites. This will put a negative impact on the authority of your site and its overall ranking. Which is not a good thing for your site.
5 How does this new change from Google rank factors and strategy be going forward?
In the future, they are going to influence many ranking factors and strategies. According to researchers, Mobile-First Indexing is a type of indication that Google will no longer depend on traditional links and HTML URLs for ranking. To say that Google is now thinking to move away from the URL system and giving API importance to those who are based on the “entities” (i.e. structured data) are giving more importance to them.
6 Is there any difference between how responsive sites and separate mobile sites will be treated?
Yes and not even. The main reasons for this are those that you have to work and how much work you have to do to get ready for this change. To say this is to say that if you have a fully responsive site, then all things must already be present in your mobile version which is now only in the desktop version, as well as your main challenge should be your mobile experience. Well optimized from all user perspectives (such as page speed, load time, navigation, etc.) At the same time, in a separate mobile site, you have to ensure that your mobile version should also have all the things that should be in your desktop site, which can take a lot of time to implement correctly. in comparison to the site
7 Does this update affect my ads/content / etc? Will change the attitude of serving on your mobile site?
If your current approach reflects any changes in ads such as slowing ads or there is a poor user experience, then it is important that you pay attention to this thing. If you wish to hide some of your mobile site content in order to save space in your site, then it is not really an issue because the content is treated at the same rate as the article of that page. Is fully loaded upon being visible, it is possible as long as the content is crawlable or accessible.
What is the future of Mobile-First Indexing?
Mobile traffic is the biggest traffic on the Internet in the coming days. It will not come, it has not come and is going to stay for a long time. Since most of the users are currently preferring to use data in mobile. In this case, with the help of Mobile-First Indexing, they are showing more in the sites search results which are providing a better experience to users.
If someone’s website is not very responsive and fast, then they may be able to see the drop in their ranking in the coming days. Therefore, all new old webmasters should follow all the conditions of Mobile-First Indexing for their site. That’s why it is better than you make your site better than this in the Mobile-First Indexing which is going to bring you much work in the coming time.
I hope that you have people like Mobile-First Indexing? And I hope you guys have understood about what the Mobile-First Indexing is. If you have any doubts about this article in your mind or you want some improvement in it then you can write down comments about it. With your thoughts, we will get a chance to learn something and improve it. If you have found this post Mobile-First Indexing in you have got to learn something, please share this post on social networks such as Facebook, Google+ and Twitter to show your happiness and excitement. Do it