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Social Media Marketing – What Do You Need To Know About Each Platform


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Social media marketing! How does your company stand on social media! Which social media networks do you use? And which ones should you use!

We are here to help you make the right choices for your company by providing you with the basic information of this social media. In this way, you can choose for yourself which channels you will use and on which social media it is useful to make a budget free.

Here are the facts you should know about the most important social media that you would like to use for your marketing purposes:

Social Media Marketing On Facebook

The biggest and most popular name in social media is Facebook. It is currently the most used social media platform we know. You can find people of all ages and with a wide range of interests. Facebook is the place to appeal to as large an audience as possible, mainly by liking, responding to articles and sharing messages and pictures.

Of course, Facebook knows that they are very popular, especially among companies, so they have different tools to help their users with setting up a Facebook social media marketing campaign. While marketers can purchase ads on Facebook, the site has also helped entrepreneurs optimize these ads through their Facebook Ads feature. This feature allows marketers to see more information about their leads so that they can work towards the goal. Advertising on Facebook in the form of Facebook campaigns can be very cost-effective.


Twitter is another social media network near the top of the list for marketers. The social networking site is starting to improve for social media marketing purposes. They offer the possibility to start a conversation called a Tweet. Retweet messages are message sharing on Twitter and provide access to Google Analytics account. Twitter has also become more search engine friendly. Now, Google will begin to pick up words from tweets and position them in their results, giving them more attention to Twitter and marketers on Twitter.


It’s all about the aesthetic value and creativity with Instagram. If you are trying to promote your brand and certain products such as clothing or accessories, you can model them in images on Instagram. Another way to use the site is by placing funny memes that matter at that moment. A large part of being recognized online is by keeping track of the trends, and Instagram is a fun way to do that. However, there are some flaws with Instagram. To share something, you can only report a photo. Not as easy as sharing a Facebook post, or retweeting on Twitter. There is also no way to view analytical data, although there is other marketing software that can help you manage that task. If you want to see a bit of what’s trendy on Instagram, take a look here.


Although less popular among the youth and less creative than other social network sites, it may be the spinach in your marketing campaign needs. By that, I mean that you can promote your site among other companies and professionals who can share your messages with professionals and companies. This can help you find the serious buyers and/or partners that you need to succeed. And by creating a company page on the site, you can work on the look of your company on LinkedIn.


If the memo has not arrived yet, videos are “the bomb” at the moment. If you have the chance to make a broadcast from behind the scenes at your company or make videos that motivate your users, you should definitely start a YouTube channel. The videos that you publish here can also work easily in tandem with most other network sites as well as allowing you to share these videos publicly. That way you can kill two birds with YouTube videos in one go. Do you want to know what is trendy on YouTube you can click here


If your goal is to reach a younger audience then you could consider using Snapchat. This social images sending application allows you to post snap stories, this is basically a series of short videos. Major brands and celebrities use it for new products and/or fun events. Although you may not be completely familiar with that level, you can work to involve your followers through Snapchat with cool photos, fun clips and sneak peek of products. It’s worth the try!


This is probably one of the last on the list of social networking sites to use in your marketing campaign. Pinterest could be a powerful tool depending on your industry. For example, if your company sells clothing you can easily get followers through pins. The more you get repined the more people see your products. And now with the possibility to purchase certain pins. You can even sell products directly through Pinterest. Pinterest does all the work for you, all you have to do is post, pin and follow others. If you want to know what is popular on Pinterest in the Netherlands, take a look here.


Based on the nature of the work and the budget of your company, you can now make well-considered decisions when it comes to choosing which social media network (s) to use for social media marketing purposes.

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