Benefits Of Embedding Facebook Feeds On Website
Facebook is an amazingly designed social media platform that has been constantly evolving since its advent in 2004.
Facebook’s marketing potential is no hidden secret. In fact, it is one of the major marketing strategies for any brand aspiring to flourish online. Marketers have been constantly utilizing Facebook for their marketing obligations.
In that direction, embedding Facebook feeds on your website can be a really smart tactic to grow your business.
This article throws a major spotlight on this very topic. We will discuss the fruitful benefits of embedding Facebook feeds on your website.
Reasons Why You Should Embed Facebook Feeds On Your Website
Facebook helps you market your business not just on Facebook itself, but also on other platforms.
Besides displaying Facebook posts to your audience during events and advertisement campaigns, embedding Facebook feeds on your website is one of those ways.
Below are mentioned some motivations why you should embed Facebook feeds on your websites.
Come, let’s have a look at each.
Facebook is a major social media platform with heavy traffic volume of unique monthly visitors.
It helps to gap the growing distance between the customers and the brands. With its easy messaging feature, brands and customers have never been closer enough.
Similarly, you can employ Facebook to clout its marketing potential even for your official websites.
Embedding Facebook feeds on your website not only allows you to drive the impact of your social influence on your website but also draws potential traffic to your website.
This lets you combine the advantages of your social media presence (Facebook) with the advantages of your digital presence (website) on the internet.
It helps you create a consistent online presence wherever your customers try to find you. This further builds up social trust.
Enhance Website’s Visual Appeal
Facebook is not just visually appealing but also too much engaging. You plan on spending just 5 minutes on the platform but end up surfing for hours.
Imagine the beauty and user engagement it will bring to your boring website interface if you embed Facebook feeds on your website.
Embedding Facebook feeds on your website not only makes it attractive but also more engaging and dynamic. It adds color and vibrancy to your website.
On top of that, there are plenty of social media aggregator tools in the market that gives you amazing customization, moderation, and analytics feature to optimize your Facebook feeds and display them beautifully on your website.
Display User-Generated Content
User-generated content is preferred by all, be it users, marketers or the brand itself. Everyone loves interacting with user-generated content.
Integrating user-generated content on your websites presents social proof to your audience further adds to the authenticity and credibility of your brand.
It helps you to showcase user-experience through Facebook images and videos which are really interactive and engaging.
Real-time Facebook posts add dynamic, original, and real content to your website which helps you to enhance it’s relevancy too.
Encourages User Engagement
Your customers love user-generated content way more than any brand-generated content. They find it relevant. They click, browse, and explore your website to search for more relevant content of the same kind.
Embedding Facebook feeds on your website allows your users to interact with your brand with their own Facebook profiles, that too, without leaving your website. It compels the users to scroll down the Facebook feeds.
When other users see their fellow user’s post being displayed on your website, then even they are compelled to post similar brand content online using your dedicated hashtags. This boosts both user engagement and interaction.
Inflates Your Customer Base
When you integrate your social media presence with your digital presence, it also integrates your respective follower base.
When you embed Facebook feeds on your website, then you bring your Facebook following to your website which can be easily influenced to convert into your permanent customers.
Integrating your Facebook feeds on your website helps you maximize your touchpoints with the customers which further enhances their loyalty in your brand, thus, increasing your customer base.
Improves Website’s Metrics
Embedding Facebook feeds on your website helps you improve your website’s performance from SEO perspective.
When your customers interact with your Facebook feeds, they stay longer on your website and visit various webpages in order to explore it more. This further improves the dwell-time of your website visitors and diminishes the bounce rate.
Also, displaying user-generated content on your website helps to grow social trust, improve your buyer’s purchase journey, thereby, increasing your conversion rates.
Hence, the overall performance of the website is improved.
Grows Your Business
If you are an e-commerce business selling your brand product and services online, then there could be nothing smarter than Facebook feeds embedded on your e-commerce website displaying real user experience thus displaying social proof.
You get to enhance the ocular entreaty, thereby beautifully presenting your products and services to your audience, thus compelling them to buy those.
Also, displaying user-generated content presents social evidence of the quality of your products and services that builds customer trust, helps to make the final call to buy your product, increase your conversion rates, sales, and business.
Over To You
Facebook has immense marketing potential. This is the right time to utilize that potential for growing your business.
Embedding Facebook feeds on your websites is a really smart approach to do so. Try it once and experience the fruitful benefits it delivers.