The web has grown leaps and bounds over the past couple of decades. When you build your own website, getting visitors is only half of the job. Once you have visitors, you need to gain their interest. You also want to give them a reason to come back and spread the word about your website to others. If you think that is difficult, it’s because it is, somewhat. Management and promotion of one’s website is a very deep and difficult endeavour.
When it comes to building a highly engaging website, there’s no one size fits all approach that you can adopt, but there are many things that you should include in your site to get the most out of it. Making your website user-friendly and easy to use are things that you should be fixated on. You also want it to load quickly, and provide visitors with what they want, immediately.
The seven tips outlined below should help you improve your website, increasing your viewership and rate of return.
- Your Colour Inspiration
You always want to make use of the very best colour schemes. The colour(s) that you go with will be forever attached to your website. The very best marketed websites have a link scheme that they are associated with. Your colours should work with your product. If your website sells toys to children, then you’d want to avoid greys and blacks. If you have a personal site, then you can go with what reflects your personality.
- Utilise Great Navigation
The very best web designer will ensure that the site is easy for the visitor to navigate through. They’ll include things, such as site maps, sub-sections, which are clearly marked, and navigation routes so you don’t get lost. Other things, such as contrast, colour and size of a font are also important. You want your site to have one main navigation menu, and to remain consistent all throughout the site.
- Use Small Images
When I say small images, I’m referring to the file size, not the image resolution. Many beginner web designers make the mistake of using very large images on their sites. Taking a photo and slapping it on your website is not the way to go, you want to resize and optimise that image before you place it anywhere on your website.
There are such things as CSS sprites that you can use to increase site image speeds. If there are images that are used across many different pages, then you can use sprites, which will cache those images, so that the visitor’s machine will not need to reload the same image, when they visit another page on your site. This also has its advantages in increasing the overall speed and responsiveness of your website.
- Use Videos
A large number of websites today, use embedded videos. You want to incorporate multimedia into your website design. FitVids is something you can use, if you want your video to responsively fit into your site. HTML5 also has video embedding capabilities, but these capabilities do not support video resizing, so maybe you should consider using a combination of tools.
- Make Everything Consistent
All users like to be able to navigate through a website, and know exactly where they are while doing it. However, an important part of that is a consistent design, if there’s a dramatic change in the look of the site when visiting certain pages, this will put the visitor off. You want to ensure your website is consistent, using professional imagery, by ensuring everything matches up, from the colour, to the design, to the font style, image size and theme.
- Make Sure Everything Is Spelt Correctly
Most people are not tolerant of spelling errors, especially on professionally designed sites. You can be someone that writes error-free reports for years, even decades, and one day, make one little mistake and be bombarded with emails from irate viewers, with some even refusing to finish your piece, just because of that one mistake. It may not be fair, but the reality is that people judge a site by the quality of its writing, its grammar and spelling, as these are great indicators of the quality of the content. Many of them may feel, if you not observant enough to spot and correct a little error, then the advice you provide, may not be up to scratch.
- Working Links
If your website is littered with broken links, then that’s another site, to both the visitors and the search engines, that your website is poorly maintained. Why would someone want to stay on a website that doesn’t look like it has or is receiving much love and attention from its owner? The unfortunate thing about it is that links can go dead, without you even knowing. So what you want to do is use a HTML validator and link checker to find all those old broken links on your site. Even if the link was correct when you first put it on your site, links are subject to change, so you may need to make those changes to keep everything valid and current.
Uchenna Ani-Okoye is a former IT Manager who now runs his own computer support website https://www.compuchenna.co.uk.